Four of your chapter leaders attended ALC (ASTD Chapter Leaders Conference) this weekend in Arlington, VA. I'd like to personally thank Bob (2012 President Elect), Erik (Communications Director) and Kate (2012 Professional Development Director) for spending 2 days with their chapter president and 300 other chapter leaders! Susan (Membership Director) was with us in spirit since she was unable to attend due to illness.
We were able to network with other chapters and share best practices...and I have to say that each one of us learned a TON and brought back lots of ideas for adding value to your membership, increasing awareness of the chapter and more! We will be reviewing all of the ideas in our annual strategy meeting coming up later this year as we plan for 2012 and beyond. You will be hearing more about our 2012 strategic initiatives later this year/early next year.
During our conference, we got a chance to hear from Tony Bingham, ASTD President and CEO. He talked about the trends in our profession. I thought I would share a brief summary of them with you:
Trend 1: Informal learning. 70% of learning is informal and we need to adapt. Informal learning includes social and mobile. He reviewed many facts about expected growth of mobile technology and we viewed an interesting video about it. You can access the YouTube video here.
One other note is that he mentioned that by 2014, 50% of the workforce will be millennials and that the millennials think it is important for companies to have social learning and be technology focused and that influences their decision to join a company.
Trend 2: Rationalized, strategic training investments. The implications for learning professionals is that we MUST know the business and align learning and development with the organizational goals.
Trend 3: Leadership skills in volatile times. The implications for learning professionals is that we have to develop leadership skills in judgement in the following areas - People, Strategy and Crisis. Tony mentioned that coaching, which had not been a big focus in many corporations over the past few years, seems to be making a comeback. Now, more than ever, there are lots of different approaches and this skill continues to be top of mind for CEOs.
A few books he mentioned in this trend were:
- Wellbeing by Tom Rath
- Standout by Marcus Buckingham
Trend 4: Demonstrate value of learning. As learning professionals, we need to apply performance related metrics in a variety of areas such as:
engagement, turnover, customer satisfaction, T&D effect, revenue, profits, time to ready and cycle time.
Trend 5: Integrated talent management. Tony talked about the ASTD definition of Talent Management and you can access a white paper about Talent Management here.
Trend 6: Global citizenship. In this trend, he talked about sustainability, corporate responsiblity and developing cultural sensitivity.
Overall, the key to all of this is agility.
I have one other video that I wanted to share...this was from another session about social media. It gives some interesting statistics regarding social media for chapters but many of the information was applicable to social media in training overall. You can access the YouTube video here.
Throughout the next few weeks, we will be sharing more and more tidbits that we picked up at the conference. So, keep checking back...we'll let you know on Facebook, Twitter and Linked In when updates are posted to the blog!
Regards,
Chris Coladonato
President
ASTD Maryland